ROSEMONT, IL. (February 22, 2016)—The Midnight Scoop ice cream scoop will be unveiled at the 2016 International Home + Housewares Show, March 5-8, at McCormick Place in Chicago. The ergonomic Midnight Scoop is the only ice cream scoop you will ever need! Designed by aerospace engineer Michael Chou, the Midnight Scoop plows through hard, frozen ice cream with ease. The Midnight Scoop completely reinvents the ice cream scooping process by eliminating the standard prying method (exposing weak wrist joints to strain and injury), and replacing it with a more effective pushing motion powered by the user's stronger arm and chest muscles. Hot-forged from solid aerospace grade aluminum, the Midnight Scoop is heirloom-quality and built to last...guaranteed.

The reason scooping hard ice cream is difficult is because your brain is telling you not to overwork your weak wrist joints in fear of hurting yourself. With the Midnight Scoop, your wrists are kept straight and protected to allow you to scoop hard ice cream with ease,” Chou explained.

Midnight Scoop, Inc. will be located in booth N8511 – part of the Discover Design Expo

in the North Building at the 2016 International Home + Housewares Show. Be sure to stop by and get a demonstration on how to properly scoop ice cream!

For further information contact, Kimberlee Gurski at (248)667-7349.